More Pseudoscientific Units!

So, no one else suggested anything, but I think we're going to go with the following:

Douchery will be measured in Pratts (Pr), for Spencer Pratt; here's an example of his douchery. Note: The abbreviation will not be "P," as that is the symbol for poise (on a side note, measuring viscosity is a kind of annoying exercise). I, unfortunately, don't know how to zero this scale or have any useful comparisons; I suppose I could make Spencer Pratt = 1 Pr, but there are a couple of issues here:

1. That would make most everything else in fractional Pratts, but I guess that's okay. I mean, most of the time, things are measured in fractional Tesla, right?
2. It's a moving target; the trend for Spencer Pratt's douchery is to increase. That is to say that his douchery is non-static. I suppose we could freeze him and store him at some institute of standards... I mean, I'm all for freezing him.
3. This really isn't an issue, but I have a suggestion on how to make Pratts even more representative of douche-y: it should be a non-Metric unit. So, 7 Pratts = 1 Cruise (Cr) (this is merely an example. I don't know how to compare Spencer Pratt to Tom Cruise).

Frustration will be measured in Friscos (Fi). I should go back and expand on how much I dislike that person to really build a more complete profile of frustration. Also, in keeping with the idea of being frustrated, I again propose that Friscos be non-Metric. Another unit of frustration should be Claw Shrimp (CS)... how about 13 Fi = 1 CS?

Please, make more suggestions as you see fit.

Ooh, ooh, time for some pseudoscience!

Of course, not to be confused with a psuedocarp.

So, if you had to come up for a unit of measure for "douchery", what would it be? My friend Ozan thinks that it should be, in typical form, related to the name of a notable douchebag, though the exact person needs to be determined:

[2:43:51 PM] Ozan D: you certainly wouldn't want to choose the biggest douche you could find
[2:44:02 PM] Ozan D: since that would make everybody else have fractional douchery
[2:44:07 PM] Me: Right.
[2:44:23 PM] Me: Well, fractional douchery is fun.
[2:44:28 PM] Me: Because then you can use metric prefixes.
[2:44:34 PM] Ozan D: but you would almost certainly want someone whose defining characteristic is douchery
[2:44:35 PM] Me: Which make it sound more science-y.,
[2:44:46 PM] Ozan D: that is, they don't have any other important qualities.
[2:44:53 PM] Andrew Chen: Like a microdouche.

If we were to make this a rigorous kind of thing (and not pseudoscience), I suppose I should define what douchery is. I won't. Instead, I present to you a list of douchebags (I'm lazy, it was one of the first links I Googled). EDIT: I don't like this list. For one, it's even lazier than me and is sort of an example of approaching the Godwin limit. I suggest simply going by what you define as a douchebag, because, really, there is no really rigorous definition of douchery. Any proposals for units, of course, should be accompanied by an appropriately humorous reason.

On a related note, Vivek provided me with a funny term: the douchebaguette.