ESPN and the Konami Code

So, I've seen the Konami Code in a lot of strange places, but this is one of the stranger implementations in terms of location (ESPN) and effect (rainbow ponies). You'll note the publication date of that article to be a non 1 Apr day. You'll also note, unfortunately, that the function has been removed from the ESPN site. Instead, go take a look at Google's cache of the page. Thanks Google!

P.S. I believe that the "start" button isn't technically part of the code, but is the key you have to press to execute the code. For ESPN, the "enter" key (as in the article) will be your equivalent.

Hau: so awesome hahahah
Hau: and then keep pressing buttos
Hau: buttons after you input the code
Hau: hahahaha
Hau: this is so ridiculously entertaining

(For later, perhaps include a reference to the song "front front back back side to side")